aTypical Joe: a gay New Yorker living in the rural South

Wednesday, September 27, 2006

Youtube, we hardly knew you.

Lessig says it’s interesting; I’m going to watch closely:

By the end of the year, professional content creators, including record labels, TV networks and movie studios, will have the opportunity to authorize the use of their content within the YouTube community by taking advantage of YouTube’s new tools and architecture. YouTube has been actively working on the operational details and building the infrastructure for this innovative new framework, which will offer media companies the following:

-- Sophisticated tools to help content owners identify their content on the site;
-- Automated audio identification technology to help prevent works previously removed from the site at the request of the copyright owner from reappearing on the site;
-- The opportunity to authorize and monetize the use of their works within the user-generated content on the site;
-- Reporting and tracking systems for royalties, etc.

I’m still hoping Mark Cuban’s wrong about the coming dramatic decline of YouTube.

LATER: Cuban’s at it again.