aTypical Joe: a gay New Yorker living in the rural South

Thursday, March 29, 2007

Yahoo! Mail on the move

Time to revisit Yahoo! Mail - unlimited storage and an open API for developers. Richard MacManus talked to Chad Dickerson, Head of Yahoo! Developer Network, and John Kremer, VP Yahoo! Mail, to find out more:

The high level nutshell is that third party developers can, using the the API, build mail tools or applications on the same platform that Yahoo uses to serve 249 million Yahoo! Mail users. Which opens up the potential for a huge user base, if you manage to create a popular mashup using the mail API.

An early example is a mashup of Yahoo! Mail and Flickr. It won ‘Best Mail Hack’ at September’s Hack Day. Check out this screencast for an explanation of how this was put together using the API. The mashup lets you send a Flickr postcard, via Y! Mail.

In our discussion, Chad also mentioned a search app that allows more sophisticated search of your mail. You could also create an email backup application, as another example. There are more 3rd party apps in the Yahoo Gallery for Mail and Yahoo is of course hoping 3rd party developers will contribute others.

Here’s a screencast which explains more about the API, which is useful especially for developers wanting to try this out.

Note that Yahoo is also providing commissions for third party developers, so they can earn money off their creations. Specifically, Yahoo! Mail provides a commission of $10.00 for every new Yahoo! Mail Plus account referred by developers. They’ve also teamed up with Commission Junction to provide third-party tracking, real-time reporting and monthly commission checks.

All up, this is another great example of a big Internet company ‘opening up’ their platform and (to some extent) their data, to enable more creative mashups and new apps to be built on top of it. Yahoo is certainly doing more than both Google and Microsoft in this respect.