aTypical Joe: a gay New Yorker living in the rural South

Friday, June 15, 2007

Widgverts

Jeff Jarvis quotes a pal:

Simply put, widgets are the most recent embodiment of highly distributable Web media. Widgets permit users to separate the content from the Web page, permitting users to implant them on all types of pages, from personalized portal home pages to blogs to personal pages on social sites like MySpace or Facebook. I believe that over the next three years, widgets will change online advertising as we know it today. . . .

Are widgets the next search? I don’t think so. However, I do think that the concept of highly portable, object-oriented content that is personally and virally distributed will redefine how we think about Web pages, and how advertisers think about using the Web to communicate and interact with consumers.

He also rediscovered a related post he wrote two years ago: Feedthink meets Widgethink. “Most content is a feed and feeds can fill many widgets and that adds up to a new architecture for pages and content.” Cool!