aTypical Joe: a gay New Yorker living in the rural South

Saturday, May 28, 2005

Who’s on PBS?

From Bill Moyers’ speech to the National Conference on Media Reform:

I had been deeply impressed by studies published in leading peer-reviewed scholarly journals by a team of researchers led by Vassar College sociologist William Hoynes. Extensive research on the content of public television over a decade found that political discussions on our public affairs programs generally included a limited set of voices that offer a narrow range of perspectives on current issues and events.

Instead of far-ranging discussions and debates, the kind that might engage viewers as citizens, not simply as audiences, this research found that public affairs programs on PBS stations were populated by the standard set of elite news sources. Whether government officials and Washington journalists (talking about political strategy) or corporate sources (talking about stock prices or the economy from the investor’s viewpoint), public television, unfortunately, all too often was offering the same kind of discussions, and a similar brand of insider discourse, that is featured regularly on commercial television.

Who didn’t appear was also revealing. Hoynes and his team found that in contrast to the conservative mantra that public television routinely featured the voices of anti-establishment critics, “alternative perspectives were rare on public television and were effectively drowned out by the stream of government and corporate views that represented the vast majority of sources on our broadcasts.”

The so-called experts who got most of the face time came primarily from mainstream news organizations and Washington think tanks rather than diverse interests. Economic news, for example, was almost entirely refracted through the views of business people, investors and business journalists. Voices outside the corporate/Wall Street universe—nonprofessional workers, labor representatives, consumer advocates and the general public were rarely heard. In sum, these two studies concluded, the economic coverage was so narrow that the views and the activities of most citizens became irrelevant.

All this went against the Public Broadcasting Act of 1967 that created the Corporation for Public Broadcasting. I know. I was there. As a young policy assistant to President Johnson, I attended my first meeting to discuss the future of public broadcasting in 1964 in the office of the Commissioner of Education. I know firsthand that the Public Broadcasting Act was meant to provide an alternative to commercial television and to reflect the diversity of the American people.