aTypical Joe: a gay New Yorker living in the rural South
Friday, March 07, 2008
Who remembers CB? Will we remember Facebook?
Do you remember Citizens’ Band radio? Though established by the Federal Communications Commission in the 1950s, CB radio didn’t become an overnight sensation until the 1970s when Moore’s Law brought down the cost of radios to where it was economically viable to buy them solely for the purpose of breaking speed-limit laws. President Nixon, who liked to wear a blue suit and keep a cozy fire burning in his White House hearth year round no matter what the outside temperature or impact on his (our) air conditioning bill, had decided we all should drive 55 miles per hour or less to save fuel following the energy crisis of 1973. So, being true Americans, which is to say cranky and prone to complain, we en masse set out to break this new law using as our primary tool CB radio technology to warn us where Smokey was or had recently been or whether there was an eye in the sky. Criminals bound by a criminal code, we flaunted CB license restrictions (you were supposed to use your Federally assigned call sign from that license you were also supposed to have but never got) and operated under handles like “Thunderchicken” and “Boot-licker.” I was “asciiboy.” CB radio sales went from zero to tens of millions of units in under two years—the highest rate of technology adoption ever seen in the U.S. before or since. Soon there was CB lore and a CB culture. CB was everywhere. When not breaking the law with it we were using CB as a huge social network to find the cheapest gas, the best hamburger or even a date for the prom. And then, quick as it started, CB was gone, worn to the bone from overuse and abuse and left to the truckers as it should have been all along. What killed CB radio was that moment when its annoyance factor exceeded its utility—a utility already driven down by low traffic conviction rates and the eventual understanding that if everyone were a speeder then most cops wouldn’t stop anyone.
I am beginning to think that Internet social networking is another CB radio, destined to crash and burn.
Social networking has a lot of problems as both a business and a cultural phenomenon. To start with there is generally no true business model. This can vary a bit from application to application but most are vying simply for eyeballs and hoping for Google ads to pay the bills until Time Warner or News Corp make them an acquisition offer they can’t refuse. That might be okay for Facebook or MySpace and maybe Linked-In, but there are more than 350 general-purpose social networks out there and I will guarantee you that no more than 5 percent of those will be still operating two years from today. [READ ON]
