aTypical Joe: a gay New Yorker living in the rural South

Thursday, December 28, 2006

Video ads that work in a YouTube world?

Earlier I read this Chris Anderson 2007 prediction in the LATimes:

I’M WILLING TO bet that 2007 is the year that somebody figures out how to make video advertising work in a YouTube world. And if I’m right, the TV industry is going to get very rocky, very fast.

Later I came across this from Cory Bergman at Lost Remote:

Earlier this year, Google rolled out click-to-play video ad units as part of its AdWords network (demo here).  Now Google is testing in-stream video ads, a sort of video AdSense for content publishers.  Here’s how it would work: Publishers upload video to Google Video, embed the players on their own sites and the Google-powered ads are embedded in the streams (currently as post-rolls).  The revenue is then split.  Google has been testing the in-stream ads on Beet.TV (although I didn’t see them when I checked today) and also working with MTV.  Add YouTube to this equation and you have a massive network of video blogs that are shooting, posting and embedding video content, a market ripe for video advertising.

Hmm.