aTypical Joe: a gay New Yorker living in the rural South

Wednesday, March 29, 2006

UCC’s rejected ads

Remember last spring when ABC rejected a United Church of Christ ad while running an ad by Dobson’s Focus on the Family? The networks are at it again:

The nation’s major television networks have rejected an ad that shows a gay couple and others being banished from a church, saying it violates their rules against controversial or religious advertising.

The 30-second commercial for the United Church of Christ will begin airing on cable networks and Spanish-language stations next week. The ad, called “Ejector,” shows a gay couple, a single mother, a disabled man and others flying out of their pews as a wrinkled hand pushes a red button.

Text on the screen reads, “God doesn’t reject people. Neither do we,” and a voiceover says, “The United Church of Christ. No matter who you are or where you are on life’s journey, you’re welcome here.”

It’s a good thing then that UCC has teamed up with Media Matters “to fight the pronounced tilt toward the Religious Right in mainstream media news.”

Here’s the ad.

Via PageOneQ.