aTypical Joe: a gay New Yorker living in the rural South

Thursday, February 21, 2008

The roots of our nutrient fixation

Onnesha Roychoudhuri has an interview with Michael Pollan up on AlterNet. Here Pollan explains how we became fixated on nutrients:

In 1977, Sen. McGovern, who had convened this select committee on nutrition, was looking at why there was so much heart disease post-WWII. The thinking then was that people were eating too much animal protein. So his initial recommendation, quite plain-spoken, was to eat less red meat. Turns out the industry would not let the government say “eat less” of any particular food, so there was a firestorm of criticism. He was forced to compromise on that language. He changed it in a way that would prove quite fateful in many ways. He changed “eat less red meat” to “choose meats that will reduce your saturated fat intake.”

There are a couple noteworthy things about that. One is it’s a lot less clear and a lot of people aren’t going to understand it, which certainly suits the food industry. The other is, it’s affirmative. It’s saying “choose meats.” In other words, eat more of something that will have less of the bad nutrient—saturated fat. We’re no longer talking about eating more or less of a particular food; we’re saying eat more or less of a particular nutrient. That became the acceptable way for everyone to talk about food. It didn’t offend the food industry because they could always change their products to have more of the good nutrient, less of the bad. And I think it was very confusing to people: Foods are not merely the sum of their nutrient parts.

Read the entire interview. Buy the book, In Defense of Food: An Eater’s Manifesto. And check out the New York Times Magazine piece, Unhappy Meals.