aTypical Joe: a gay New Yorker living in the rural South

Monday, October 30, 2006

Revver and the Mentos star

I’m not fond of the ad embedded in video model, but revenue sharing seems to me inevitable. So even though Revver‘s not built to “satisfy the needs of the free culture people” it’s good by me:

By sharing advertising revenue with makers of popular clips, Revver has begun shaking things up in the burgeoning sector. The industry, where amateurs post homemade movies to the Web, is looking for the next rising star now that YouTube has gone corporate. An heir apparent has yet to emerge, but Josh Martin, an analyst with the Yankee Group, said that paying top video makers is “where the sector is headed.”

Indeed, Revver’s investment in video makers appears to be paying off. Only a month since the Web site moved out of beta, the company has begun to attract some of YouTube’s top clip producers, including the makers of “Lonelygirl15.”

“It’s exciting to see people who posted on YouTube are now cross-posting on both YouTube and Revver," said Miles Beckett, one of the cofounders of Lonelygirl15.[...]

Beckett declined to say how much his group has earned from Revver. But the duo that made the humorous and wildly popular video known as “The Diet Coke & Mentos Experiment,” received $35,000 from Revver last July. (Look for a sequel video launching on Monday.)

The sequel’s not up yet here.

RELATED: Metacafe has revenue sharing too. “Payments start at 20,000 views ($100) and go up from there - e.g. 2 million views is $10,000. Videos must also have a rating of 3.00 or higher (maximum is 5.00) to qualify for payment, of which Metacafe notes: ‘this tells us that the viewers like the video.’’