aTypical Joe: a gay New Yorker living in the rural South

Wednesday, June 28, 2006

NBC on YouTube: Smart move

Coming around to the notion of YouTube as smart marketing vehicle:

Just months ago, NBC Universal was demanding that clips of its shows be removed from YouTube. In the time since, YouTube has emerged as an Internet tour de force, and now NBC has changed its tune.

A network representative confirmed a report Tuesday in The Wall Street Journal that NBC has plans to upload promotional video clips of some of its TV shows, including “Saturday Night Live” and “The Tonight Show with Jay Leno.” The entertainment company, owned by General Electric, will advertise on YouTube and promote the site on some of its TV shows. Financial details were not disclosed. A YouTube representative did not return calls for comment.

Via James Joyner.