aTypical Joe: a gay New Yorker living in the rural South

Monday, August 27, 2007

Google’s Vint Cerf: let viewers decide what ads to look at

Vint Cerf, Internet legend and Vice President & Chief Internet Evangelist at Google, is warning about security vulnerabilities and the loss of information that is only written in bits.

Within that worry is this optimistic advertising vision:

The internet allows all sorts of ancillary information to be downloaded with video - from subtitles to adverts - meaning that in the future, users could click on a bottle of wine they like the look of and find out where to buy it nearby.

“Google has discovered letting consumers decide what advertising to look at has been a very important part of our business model,” Mr Cerf said.

Via Read/Write Web, “For more of Vint Cerf’s views on the Internet, check out this recent video from YouTube entitled Tracking the Internet into the 21st Century:”