aTypical Joe: a gay New Yorker living in the rural South
Thursday, April 10, 2008
Couric likely to leave CBS before contract is up
After two years of record-low ratings, both CBS News executives and people close to Katie Couric say that the “CBS Evening News” anchor is likely to leave the network well before her contract expires in 2011—possibly soon after the presidential inauguration early next year.
Ms. Couric isn’t even halfway through her five-year contract with CBS, which began in June 2006 and pays an annual salary of around $15 million. But CBS executives are under pressure to cut costs and improve ratings for the broadcast, which trails rival newscasts on ABC and NBC by wide margins.
The story speculates that Couric could replace Larry King on CNN. How pathetic! Now, I had very high hopes for her move to CBS. In fact, I saw it as an opportunity and kept quoting former ABC News producer Paul Friedman that they should completely reformat and rethink the show along the lines of the old Nightline:
Summarize the news of the day in five minutes or so; spend a big chunk of time-10 minutes or so-on covering one really good story; and give people even more to think about by ending with opinion.
I thought it could easily be ported out to other platforms and she could really become a new kind of evening news star.
Of course the format change never happened even as I kept quoting Friedman. But it turned out… Friedman was the executive in charge of the un-revamped same-old-stagnant-format CBS Evening News!!!
So Katie still gets crap for doing the crappy show that I sure as hell don’t watch while the guy who I was quoting calling for a revamp was overseeing the stagnation!
I have no idea who is heading up the show now but I have to hope that the notion of Katie taking Larry King’s CNN spot was some disgruntled production assistant gloating at how successfully they have duped the Wall Street Journal. Howard Kurtz puts the kibosh to that flight of fancy:
Couric had lunch earlier this year with CNN President Jon Klein, a former CBS executive, prompting speculation that he might be eyeing her as a potential successor to Larry King. But another source said the two are friends and that there are no plans to replace King, 74.
Kurtz has some more reasonable speculation:
If Couric is eased out as anchor, CBS plans to offer her either a syndicated talk show or a full-time role on “60 Minutes.” Otherwise, executives have signaled they would release her from her contract to seek a better deal elsewhere. [...]
CBS considers Couric, 51, a valuable franchise, whether she remains as anchor or not, but economics will be a factor. Network executives could not justify Couric’s $15 million annual salary through 2011 if her only role were at “60 Minutes,” and Couric has indicated she wants to ensure a successful launch if she assumes a new role, the sources said.
Whatever happens I think Couric a terrific talent and would like to see it put to good use somewhere. God knows it’s needed.
Via Romenesko.
