aTypical Joe: a gay New Yorker living in the rural South
Thursday, April 26, 2007
Chocolate mockolate
Connoisseurs: Don’t meddle with chocolate:
“They are trying to pull one over on us,” said Cybele May, 40, publisher of CandyBlog, on which she has encouraged more than 200 people to write the FDA to protest what she calls “mockolate.” “What they are asking for is permission to confuse the consumer for what we readily accept as chocolate.”
Gary Guittard, fourth-generation owner of Guittard Chocolate Co., wants to keep chocolate from the dark side, too. He has enlisted the support of high-end companies such as billionaire Warren Buffett’s See’s Candies to fight the big chocolate makers.
“The process of this thing going through, it wasn’t transparent, and it needs to be brought out into the light,” said Guittard.
Brad Kinstler, chief executive officer of Carson, California-based See’s, is siding with Guittard in the confections controversy.
“If the margarine manufacturers could call their product butter instead of being required to call it margarine, wouldn’t it strike the consumer as being odd?” said Kinstler, whose company sold 30 million pounds of sweets last year.
Remember the chocolate manufacturers manufactured “citizens” to support this change. Real citizens can fight back here: dontmesswithourchocolate.com
