aTypical Joe: a gay New Yorker living in the rural South

Wednesday, March 28, 2007

Burger King shifts to “cage-free” animals

Say what you will about PETA, they’re effective. Burger King worked with PETA and the Humane Society on this:

In what animal welfare advocates are describing as a “historic advance,” Burger King, the world’s second-largest hamburger chain, said yesterday that it would begin buying eggs and pork from suppliers that did not confine their animals in cages and crates.

The company said that it would also favor suppliers of chickens that use gas, or “controlled-atmospheric stunning,” rather than electric shocks to knock birds unconscious before slaughter. It is considered a more humane method, though only a handful of slaughterhouses use it.

The goal for the next few months, Burger King said is for 2 percent of its eggs to be “cage free,” and for 10 percent of its pork to come from farms that allow sows to move around inside pens, rather than being confined to crates.

A reason for starting with such a small amount is lack of supply. Their commitment works to change that; they see the writing on the wall:

Burger King executives said the move was driven by their desire to stay ahead of consumer trends and to encourage farmers to move into more humane egg and meat production.

“We want to be doing things long before they become a concern for consumers,” Mr. Grover said. “Like a hockey player, we want to be there before the puck gets there.”