aTypical Joe: a gay New Yorker living in the rural South

Thursday, December 29, 2005

Brokeback Box Office

I think it’s a straight movie for a straight audience that just happens to be wonderfully empathetic to gay people, but that doesn’t make me sure it will be a box office success. The jury is still out, even as all indicators are good:

The Ang Lee film, which follows the 20-year forbidden romance between two roughneck ranch hands, earned $13,599 per theater, compared with $9,305 for weekend winner “King Kong” and $8,225 for “The Chronicles of Narnia: The Lion, the Witch and the Wardrobe.”

The big question is whether “Brokeback” can maintain its momentum as it moves from selected cities, where audiences are receptive to the subject matter, to suburbs far and wide, where that might not be the case.

Early numbers _ and early awards buzz _ establish the picture’s staying power, industry insiders say. “Brokeback” earned a leading seven Golden Globe nominations.

“It delivered very strong growth in what is truly a highly unforgiving, competitive, cruel market at this Christmas period,” said Jack Foley, president of theatrical distribution for Focus Features. “It showed it has breadth beyond the gay community.”

Will it make it to Macon?

[B]ringing a homosexual love story to the Bible Belt presents its own set of challenges. Various Christian groups voiced opposition to the film before its release.

Ted Baehr, who reviews films for the Christian Film & Television Commission, called the film “abhorrent” and “twisted, laughable, frustrating and boring neo-Marxist homosexual propaganda” in a review on the Commission’s MovieGuide Web site.