aTypical Joe: a gay New Yorker living in the rural South

Friday, March 30, 2007

AdSense nonsense

Those of you who read me regularly will know that I am a Google fan; I’ve even waxed on about the appeal of Google ruling the world. I hate to be fickle but yesterday I got this email from the AdSense Team and now I’m having second thoughts about a Google ruler:

Hello,

While reviewing your account, we noticed that you are currently displaying Google ads in a manner that is not compliant with our policies. For instance, we found violations of AdSense policies on pages such as http://atypicaljoe.com/index.php? /site/comments/support_for_gays_in_the_nba/.

Publishers are not permitted to encourage users to click on Google ads or bring excessive attention to ad units. For example, your site cannot contain phrases such as “click the ads,” “support our sponsors,” “visit these recommended links,” or other similar language that could apply to the Google ads on your site. Publishers may not use arrows or other symbols to direct attention to the ads on their sites, and publishers may not label the Google ads with text other than “sponsored links” or “advertisements.”

Please make any necessary changes to your web pages in the next 3 business days. We also suggest that you take the time to review our program policies (https://www.google.com/adsense/policies) to ensure that all of your other pages are in compliance.

Once you update your site, we will automatically detect the changes and ad serving will not be affected. If you choose not to make the changes to your account within the next three days, your account will remain active but you will no longer be able to display ads on the site. Please note, however, that we may disable your account if further violations are found in the future.

Thank you for your cooperation.

Sincerely,

The Google AdSense Team

I have to say I am taken aback. Click through to the offending post and you’ll find that it simply quotes another blog with very little commentary of my own. I have no idea what the Googlebot found but I have NOT edited the page and there’s certainly nothing that violates the Google policy.

I’m hardly going to bother urging my humble hundred-plus readers to click an ad. What am I stupid? Like I’d think that would make me some money?

Their ads run on this site but they sit there ignored by me. Google owes me one hundred thirty something dollars for a year’s worth of ads; I’ve never bothered doing the tax form necessary in order for them to send a check. I don’t care about their piddly few bucks (if I did I’d want to know something about their payout formula).

So now I stand accused and now I do care. And what recourse do I have? Not much! I wrote back asking for clarification. I’ll let you know if ever I hear back from them.

UPDATE: Two business days later, I heard back. Indeed I had violated the policy:

Hello Joe,

Thanks for following up with us. For clarification, the following language is found on your site in the “Joe’s AdBar” section of your pages that we feel may encourage users to click on the Google ads that you’re displaying on your site:

“Please support my sponsors”

We kindly ask that you remove either the ads from pages with the previously mentioned language or remove the language from your site.

Sincerely,

[name omitted]
The Google AdSense Team

I’ve removed the offending language. While I see now that it clearly was a violation, I thought of it as such benign boilerplate that I really didn’t remember it was there even after rereading their policies to see what I’d done wrong. The request couldn’t have been more polite. I am chastened and contrite.