aTypical Joe: a gay New Yorker living in the rural South

Saturday, January 27, 2007

3 second YouTube ads

The news is that YouTube will share ad revenue with those who provide video. Good. But what interested me more was the notion of a three second ad:

The audience of the YouTube website will not have to put up with overly long “pre-roll” adverts. Mr Hurley said a clip of three seconds length was one of the options, although the details had not been worked out yet.

I’ve been ardently opposed to pre-roll ads. But three seconds may be fair and reasonable.

Via Fred Wilson:

To date, they’ve showed a good feel for what will work in this emerging medium. We will soon see if they have a similar feel for how to monetize and compensate everyone in the ecosystem. As always, I am rooting for them.